A horse with «lettering» Dobrokon’

On the body of this horse there are large letters made in the genre of lettering (from English «letter»). The peoples of Europe and the East for a long period of time developed the art of calligraphy as a genre of beautiful writing. Plastic lines, the shape of letters, ideas for their connection have been polished for centuries. The perfection of the inscription was achieved by the experience and skill of the calligrapher.

Lettering combines the art of writing letters and art. It has developed in the context of marketing, where each product needs a unique style for its market promotion. Lettering always reflects mood and essence of the product. The originality of the inscription in this genre is ensured by the fact that each letter is created manually. As a rule, such an inscription is itself a graphic design that does not require additional visual images.

Objects decorated with a lettering style are extremely popular these days and can combine with most interior styles.